Ads Expert

2 weeks ago

Dumas Surat Gujarat, India Dechcept Full time

Job Overview

Key Responsibilities
Campaign Planning & Strategy
- Develop advertising strategies based on client goals, target audiences, and budgets.
- Create and present media plans and performance projections to clients and internal teams.

Campaign Setup & Management
- Launch and manage ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Set up conversion tracking, audience targeting, and retargeting strategies.
- Monitor daily campaign performance and adjust bids, budgets, and creatives as needed.

Performance Optimization
- Analyze metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize performance.
- Conduct A/B testing of creatives, copies, landing pages, and audiences.
- Use data-driven insights to improve ad relevance and audience engagement.

Reporting & Insights
- Generate weekly and monthly performance reports with key takeaways.
- Provide clear, actionable recommendations to improve future campaigns.
- Communicate campaign results and strategy updates to clients and team members.

Collaboration & Innovation
- Coordinate with designers, content writers, and developers to deliver effective ad creatives and landing pages.
- Stay updated on digital marketing trends, platform updates, and best practices.

Job Requirements
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 1+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, etc.).
- Proven track record of managing budgets and achieving positive ROI.
- Certification in Google Ads or Meta Blueprint is a plus.
- Strong understanding of digital marketing funnels, audience segmentation, and media buying.
- Ability to handle multiple client accounts and meet deadlines under pressure.

**Required Skills**:
Technical Skills
- Google Ads Manager, Facebook Business Manager, LinkedIn Ads, Google Tag Manager
- Conversion tracking setup, Google Analytics, and Pixel configuration
- A/B Testing, Remarketing, UTM tracking

Analytical Skills
- Data interpretation and reporting
- ROI & performance analysis
- Campaign diagnostics and improvement

Communication & Collaboration
- Clear client communication and reporting
- Brief interpretation and strategy translation
- Team coordination with design/content/SEO teams

Creative & Strategic Thinking
- Ad copywriting basics
- Creative testing and analysis
- Funnel strategy understanding

Pay: ₹18,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Work Location: In person

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