Content Writer
7 days ago
**Key Responsibilities**:
- Develop and execute a **content strategy and editorial calendar** aligned with SEO, AIO, AEO, GEO, and business growth objectives.
- Build and maintain **brand style guides and governance frameworks** to ensure consistency in tone, quality, and messaging.
- Mentor junior writers, provide constructive feedback, and manage freelancer contributions.
- Optimize content for **SEO, AIO, AEO, and GEO** to ensure visibility across search engines, answer engines, and generative platforms.
- Collaborate with marketing, SEO, product, and design teams to produce **high-impact content campaigns**.
- Repurpose and distribute content across multiple channels to maximize ROI.
Track and report on **content KPIs**(traffic, rankings, engagement, conversions), providing insights and recommendations for continuous improvement.
- Lead **thought-leadership initiatives** such as executive ghostwriting, LinkedIn articles, industry reports, and case studies.
- Stay updated on **emerging content marketing trends, SEO best practices, and AI-driven optimization techniques**.
**Requirements**:
- Bachelor’s/Master’s degree in English, Journalism, Mass Communication, Marketing, or related field.
- Minimum **4+ years of experience in content writing and strategy, preferably in B2B SaaS, fintech, IT, or digital industries**.
- Strong background in **copywriting, content storytelling, and persuasive writing**.
- Proven track record of managing content calendars and leading content teams.
- Expertise in SEO, AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Hands-on experience with CMS platforms (WordPress, HubSpot, Drupal, etc.).
- Strong command of **Google Analytics, Search Console, SEMrush, Ahrefs**, or similar tools.
- Excellent writing, editing, and proofreading skills with keen attention to detail.
- Ability to manage multiple projects under tight deadlines while maintaining quality.
- Strong leadership, communication, and collaboration skills.
**Required Skills**:
- Content Writing & Editing
- Copywriting & Storytelling
- SEO, AIO, AEO, GEO Optimization
- Content Strategy & Planning
- Content Management Systems (WordPress/HubSpot/Drupal)
- Team Leadership & Task Delegation
- Research & Analytical Thinking
- Proofreading & Quality Control
- Professional Communication & Collaboration
- Project & Time Management
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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