Search Engine Optimization

7 days ago

Mohali Punjab, India Xtecglobal Full time

**Key Responsibilities**:

- Develop, implement, and manage SEO strategies for on-page and off-page optimization.
- Perform keyword research to identify high-value opportunities and create content strategies to target those keywords.
- Optimize website content, metadata, and structure for SEO performance.
- Conduct regular website audits to identify and fix SEO issues (technical SEO, page load speed, mobile optimization, etc.).
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with content and marketing teams to ensure SEO-friendly content development.
- Analyze and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Monitor backlinks and ensure they meet SEO standards.
- Perform competitive analysis to identify SEO opportunities and threats.
- Provide insights and recommendations to improve user experience and conversion rates.
- Keep track of SEO KPIs and adjust strategies to meet or exceed goals.

**Skills and Qualifications**:

- 3+ years of experience in SEO with a proven track record of improving search rankings and organic traffic.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
- Solid knowledge of technical SEO (e.g., website architecture, HTML, CSS, JavaScript, schema markup).
- Experience with content marketing and link-building strategies.
- Strong analytical skills and ability to derive actionable insights from data.
- Excellent written and verbal communication skills.
- Ability to work independently as well as part of a team.
- Knowledge of Google’s latest algorithm updates and how they affect SEO strategies.

**Education**:Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).

**Bonus**:Familiarity with PPC and other digital marketing strategies.
Experience with content management systems (e.g. WordPress, Shopify, etc.).
Understanding of local SEO, international SEO, and mobile SEO.

**Benefits**:Competitive salary
Professional development opportunities

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Weekend availability

Work Location: In person

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