
Branding, Digital Marketing
20 hours ago
We are looking for a dynamic and detail-oriented **Branding, Digital Marketing & PR** to support the execution of integrated marketing initiatives across digital, offline, and on-ground platforms. The role requires strong coordination skills to manage agency partners, support brand campaigns, ensure timely content deployment, and handle cross-functional collaboration, including finance and medical teams.
**Key Responsibilities**
**1. Campaign & Event Execution**
- Support the rollout of branding campaigns, digital promotions, and offline marketing activities.
- Assist in planning and executing events, including doctor meets and launch activities as required.
- Act as a key support to the Sales team and gather requirements, track deliverables, and ensure timely delivery of branding assets, decks, event materials.
**2. Vendor & Agency Coordination**
- Liaise with creative, digital, and event agencies to ensure timely and quality deliverables.
- Coordinate execution of hoardings, bus shelters, print and other ATL activities.
**3. Digital & Content Management**
- Support execution of digital marketing campaigns (Google Ads, YouTube, Instagram, Facebook, LinkedIn).
- Ensure timely upload and review of website, social media, and campaign content.
- Coordinate blogs, testimonial videos, awareness posts, and academic content with agencies and doctors.
- Liaise with doctors for blog inputs, video content, and patient testimonials.
- Support planning and coordination for short-format video shoots, photoshoot and awareness campaigns.
**4. Website & SEO Support**
- Coordinate website updates for doctor profiles, treatment pages, and centre-specific content.
- Work with agencies to implement SEO best practices.
**5. Cross-Centre Marketing Coordination**
- Ensure marketing deliverables are aligned with the needs of all centres (Khar, Thane, Nashik, Kerala).
**6. PR & Media Support**
- Assist in the execution of PR campaigns and media interactions.
**7. Reporting & Documentation**
- Maintain weekly trackers for campaigns, content, digital performance, and vendor coordination.
- 4-6 years of experience in branding, digital marketing, or healthcare marketing along with copywriting skills.
- Excellent coordination, communication, and organizational skills.
- Familiarity with tools like Google Ads, SEO basics, and social media platforms.
**Job Types**: Full-time, Permanent
Pay: ₹450,000.00 - ₹650,000.00 per year
Work Location: In person
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