Marketing Executive

3 days ago


Mohali Punjab, India Basta Tech Solutions Pvt Ltd Full time

1-3 years in Digital Marketing

**Key Responsibilities**:

- **SEO, AEO, GEO & ASO**:

- Keyword research, backlink building, on-page optimization.

Should have deep understanding of **search behavior in the AI era**
- App Store Optimization for Android/iOS apps.
- Develop and execute **SEO strategies** for web and mobile products (esp. iGaming platform)
- Conduct detailed **keyword research**:

- Implement **App Store Optimization (ASO)** strategies across iOS/Android
- Build and manage **high-quality backlinks** through ethical strategies
- Conduct **outreach** for guest posts, partnerships, PR mentions, and link exchanges
- Coordinate **content marketing efforts**: topic research, finalization, briefing, proofreading
- Regularly audit and optimize **on-page and technical SEO** (crawl errors, page speed, indexation)
- Track, measure & report SEO KPIs using tools like **Google Analytics, Search Console**, Tag Manager etc.
- Stay updated on **AEO (Answer Engine Optimization)** and **GEO (Generative Engine Optimization)** trends to stay ahead in AI-driven search environments
- **SMM (Social Media Marketing)**:
Plan and execute campaigns across Facebook, Twitter, LinkedIn, Instagram.
- Community engagement and content planning.
- **Performance Marketing**:
Run and optimize campaigns across Google Ads, Meta Ads, and affiliate platforms.
- Campaign analytics and ROI tracking.
- **AI & Automation Tools**:

- Use of AI tools (e.g., ChatGPT, PPT AI) for content, creatives, automation.

Plan retention campaigns, newsletters, player reactivation strategies.
**Market Research & Competitor Analysis**:
Study industry trends, best-performing campaigns, affiliate networks, etc.
- **Cross-Functional Coordination**:
Work with design, product, and tech teams to align marketing with platform launches and game releases.

Pay: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Location**:

- Mohali, Punjab (preferred)

Work Location: In person



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