Media Buyer

2 weeks ago

Bengaluru, India ADCanopus.com Full time

**Skills-**
- Hands on experience on Platforms/ Tools of Media Buying
- Understanding of validation & optimization concept.
- Hands on experience on CPI model.

**Roles & Responsibilities -**
- Experience of Media Buying or equivalent, including Digital Marketing Conceptual and executional knowledge.
- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
- Familiarity with the concepts of **DSP\\\\\\\\\\\\\\\'s and SSP\\\\\\\\\\\\\\\'s **also Platforms/ Tools such as **Appnexus, Pubmatic, Sitescouts, Fyber, Adwordsetc,**:

- Should be flexible with the working Model\\\\\\\\\\\\\\\'s as such **CPI.**:

- Excellent understanding of online media planning, implementation and optimizations
- Proficient in using standard online media research and planning tools (e.g. TMT, Google Analytics, etc)
- Strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the digital activities
- Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.

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