Digital Marketing Strategist

22 hours ago

Thiruvananthapuram, India CRANTIA TECHNOLOGIES Full time

Looking for Digital Marketing Strategist (Min 3+ Years Experience)

Responsible for driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Skills Required

*Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
*Understand business objectives, challenges, and opportunities of target and industry
*Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.
*Facilitate existing client relationships and mandate via the role of strategy
*Driving Leads for the business through SEO, Paid Advertising (Google, Facebook), Programmatic, Third Party
*Must have in-depth expertise and past experience of using Paid Marketing platforms and tools -such as Google AdWords, Google Analytics 360, Google keyword tool, Facebook Business Manager, etc.
Responsibility
*Will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values in order for consumers to have stronger and more impactful brand experiences.
*To build digital solutions encompassing technology, content marketing, and development and execute the same effectively
*Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
*Cross functioning with digital media, content planning, and social media teams to drive brand innovation, engagement and penetration across marketing ecosystems along with head strategy
*Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports, and client data
*Lead brainstorming sessions to generate ideas
*Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and powered through research

Schedule:

- Day shift

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