Designer Social Media Expert

Job Summary

Roles & Responsibilities
- Design engaging creatives for social media posts, ads, reels, stories, and marketing materials.
- Manage and grow the company’s social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Plan and maintain a content calendar aligned with business goals and campaigns.
- Create and edit short videos, reels, and motion graphics.
- Stay updated on industry trends, hashtags, and design innovations.
- Support paid advertising campaigns with optimized visuals and creatives.
- Monitor social media engagement, respond to comments/messages, and build community relationships.
- Prepare regular performance reports and recommend improvements.

Qualifications & Skills
- Bachelor’s degree in Design, Marketing, Communication, or related field.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).
- Experience managing social media platforms and content creation.
- Strong sense of creativity, branding, and attention to detail.
- Knowledge of digital marketing trends and best practices.
- Excellent communication and time management skills.

**Technical Skill Set** **Graphic Design & Creative Tools**
- **Adobe Creative Suite**: Photoshop, Illustrator, InDesign (essential)
- **Video & Motion**: Premiere Pro, After Effects, Adobe Animate
- **Canva / Figma**: for quick social content and collaboration
- **CorelDRAW** (optional, depending on industry)

**Social Media Content Creation**
- Short-form video editing (Reels, TikTok, YouTube Shorts)
- Basic animation, GIFs, and motion graphics
- Knowledge of aspect ratios, resolutions, and platform-specific formats

**Social Media Platforms & Management**
- Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube
- Experience with scheduling tools (Meta Business Suite, Buffer, Hootsuite, Later, etc.)
- Knowledge of platform algorithms, trending formats, and hashtag strategy

**Digital Marketing & Analytics**
- Familiarity with **Facebook Ads Manager** and Instagram Ads setup
- Understanding of Google Ads Display creatives
- Knowledge of SEO basics for social posts
- Analytics & insights using:

- Meta Insights (FB/Instagram)
- TikTok Analytics
- Google Analytics (for campaign tracking)

**General Technical Skills**
- Microsoft Office (PowerPoint, Word, Excel) for reporting
- Cloud collaboration (Google Drive, OneDrive)
- Basic photography/videography skills (camera/mobile)
- Knowledge of responsive design for web/social compatibility

**Web & Digital Design**
- Knowledge of **Responsive Design Principles** (desktop, tablet, mobile)
- Understanding of **Web Layouts, Grids, and Typography**
- Preparing **design assets** optimized for web (SVG, PNG, WebP, compressed images)
- Designing **landing pages, banners, sliders, and UI elements**

**Basic Front-End Knowledge (to collaborate with developers)**
- Familiarity with **HTML & CSS basics** (so designs are web-ready and practical)
- Understanding of **Bootstrap / Tailwind CSS** concepts (for component-friendly design)
- Awareness of **JavaScript limitations** (so they don’t design impossible interactions)

**UX & Interaction Design**
- Wireframing and prototyping user flows
- Knowledge of **CTA placements, color psychology, and accessibility standards (WCAG)**
- Designing with **SEO-friendly layouts** in mind
- Usability testing and feedback incorporation

**Collaboration & Workflow**
- Preparing **design handoff** using tools like Zeplin, Figma Inspect, or Adobe XD Specs
- Organizing assets for developers (layered files, naming conventions, export settings)
- Version control & collaboration tools (Git basics, or at least **Jira, Trello, Asana**)

**Bonus / Advanced Skills (Good-to-Have)**
- UI/UX basics (Figma, Adobe XD)
- Experience with influencer collaboration tools
- Understanding of AI tools for design & content (MidJourney, Canva AI, ChatGPT for captions, etc.)

Key Result Areas (KRA)1. Graphic Design & Branding
- Design engaging creatives for social media and marketing.
- Maintain brand consistency across all platforms.

2. Social Media Management
- Plan and post regular content across platforms.
- Manage community engagement and responses.

3. Content Creation & Innovation
- Create reels, animations, infographics, and video content.
- Leverage trending formats and hashtags.

4. Advertising & Campaign Support
- Design creatives for paid ad campaigns.
- Optimize creatives using performance analytics.

5. Analytics & Reporting
- Track and report social media performance metrics.
- Provide actionable insights for improvement.

Work Location: Remote