Marketing Executive

1 week ago

Goregaon Mumbai Maharashtra, India School of Data Science and Business Intelligence (SDBI) Full time

**Job Role - Marketing Executive**

**About company -** SDBI is a **Premium Data Science Institute** offering **Bachelors, Masters, and Diploma programs** in **Data Science and Business Analytics**, in collaboration with **Patkar College** and accredited by the **University of Mumbai**.

We are looking for an experienced **Marketing Executive** to lead student outreach, admissions marketing, and brand-building initiatives. If you have a passion for **Higher Education, digital marketing, and student engagement**, this is a great opportunity to make an impact

**Key Responsibilities**:
✔ **Develop & execute comprehensive marketing campaigns** to drive student enrollment.
✔ **Lead generation & admissions marketing** - Manage CRM, follow-up on inquiries, and optimize the conversion funnel.
✔ **Build & maintain a strong admissions network** with schools, colleges, coaching institutes, and corporate partners.
✔ **Create & execute digital marketing strategies**, including **SEO, SEM, Google Ads, and Social Media Marketing**.
✔ **Manage & enhance the website**, ensuring effective landing pages and improved organic traffic.
✔ **Design & run paid campaigns** on Google, LinkedIn, Facebook, and Instagram to maximize reach.
✔ **Plan & conduct webinars, workshops, and outreach programs** for student awareness.
✔ **Develop and maintain partnerships** with industry leaders, EdTech platforms, and universities.
✔ **Analyze marketing performance metrics** to optimize campaigns for maximum ROI.
✔ **Coordinate with faculty, academic teams, and industry professionals** to align marketing efforts with SDBI’s vision.

**Qualifications & Skills**:
✔ **Bachelor’s degree** in Marketing, Business, Communications, or a related field.
✔ **3-7 years of experience** in marketing (preferably in EdTech, Admissions, or Digital Marketing).
✔ Strong **verbal & written communication skills** to engage with students, parents, and industry professionals.
✔ **Experience in student admissions, lead generation, and conversion strategies.**
✔ **Proficiency in SEO, SEM, Google Ads, CRM tools, and social media marketing.**
✔ **Ability to build and maintain relationships** with schools, colleges, and educational partners.
✔ **Self-driven team player** excited to contribute to SDBI’s growth and student success.

Pay: ₹40,000.00 - ₹80,000.00 per month

Schedule:

- Day shift

**Experience**:

- Direct marketing: 5 years (required)
- Affiliate marketing: 5 years (required)

**Language**:

- English (preferred)

Work Location: In person

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