Web Content Writer

**How can you help**:As Houzeo continues to grow, we’re looking to be the best source of education for all things real estate. We think about this in terms of the “Google Test”: If you were Google, would you rank our content higher than what is already out there? Until the answer is a resounding yes for every article on our site, we know we have more work to do. As a full-time, in-house content writer, you’ll collaborate with stakeholders across the entire company, from marketing and analytics to engineering and design. Together, we want our writers to become leading voices in real estate education.

**The Role**:We are looking for someone who has experience writing high-quality content that passes the “Google Test.” (If you were Google, would you rank your post #1?) You will be responsible for a section of Houzeo’s website and for growing its traffic and leads. This means researching a topic to find unique insights that provide readers with new, useful information and advice. This can be a tough challenge, but it’s also highly rewarding. You’ll see your work become a dependable source of knowledge for home buyers and sellers and know you’re contributing to the collective success of your team. You will have the opportunity to pursue professional development. Top writers have a clear path to meaningful compensation, in addition to hundreds of thousands of readers of their work.
**What we offer**:
This is a chance to be part of a young, fun, and rapid growing organization.
- Research, and assimilate given goals, customer needs and competitor positions to arrive at impactful and effective communication strategies.
- Write, edit, proof read long form content as needed with expert understanding of the medium of delivery as well as platform optimization techniques.
- Thorough understanding of the principles of SEO and the importance and techniques of content in achieving SEO goals.
- Demonstrated expertise in writing long form in-depth blogs across diverse domains especially technology and finance.
- Working understanding of UX principles and website information architecture and ability to systematically segregate and categorize content in the appropriate structure.
- Strong interpersonal skills to be able to work with team and management to present your ideas convincingly and ensure your vision is brought to live in the final deliverables.
- Keep abreast of latest trends in social media, technology, advertising, marketing & design.

**The Skillset**:

- You are driven and motivated to become an expert in the intricacies of a US real estate transaction.
- You write content that is clear, easy to read, and more engaging than similar content.
- You are able to communicate complex topics in ways that are relatable and understandable for readers.
- You have experience writing for online publications.
- You are able to bring unique, thoughtful insights to your content that aren’t already on Google. This can come from research or from personal experience.
- You have an understanding of CRO (conversion rate optimization) and how to incorporate a brand naturally into content when appropriate.
- You are highly organized and able to manage your time to meet deadlines.
- You have proven experience delivering value-based communications.
- You have empathy for readers and curiosity to understand their needs and wants.

**Salary**: ₹200,000.00 - ₹650,000.00 per year

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Flexible shift
- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Thane, Thane - 400604, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your current CTC (lacs)?
- What is your expected CTC (lacs)?

**Experience**:

- Content writing: 1 year (required)