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Digital Marketing Executive

2 weeks ago


Kolkata West Bengal, India Finafid Technologies Pvt Ltd Full time

**Responsibilities**
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements and skills**
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person