Digital Marketing Executive

Industry : Construction, Education, FMCG

Experience : 01 to 05 years

**Description**:
**Job Description**:
As a Digital Marketing Specialist, your role will be to develop, implement, and optimize digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement. You will utilize a combination of digital channels and tactics to reach the target audience and achieve the company’s marketing goals. Your responsibilities will include planning and executing digital marketing strategies, analyzing campaign performance, managing online advertising campaigns, and staying up-to-date with industry trends and best practices.

**Responsibilities**:

- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies that align with the company’s marketing objectives. Identify target audiences, define key messages, and select appropriate digital channels to maximize campaign effectiveness.
- Paid Advertising: Manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising. Conduct keyword research, develop ad creatives, set up targeting parameters, and monitor campaign performance to achieve optimal results.
- Search Engine Optimization (SEO): Implement SEO strategies to improve organic search visibility and website traffic. Conduct keyword research, optimize website content and structure, manage backlink profiles, and monitor search engine rankings. Stay updated with SEO best practices and algorithm changes.
- Social Media Management: Develop and implement social media strategies to engage the target audience, increase brand visibility, and drive website traffic. Create and schedule social media content, manage communities, monitor social media conversations, and analyze social media metrics.
- Analytics and Reporting: Monitor and analyze digital marketing campaigns using various analytics tools. Track key performance indicators (KPIs), generate reports, and provide insights and recommendations for campaign optimization and performance improvement.
- Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates and user experience. Conduct A/B testing, analyze website analytics, optimize landing pages, and implement CRO best practices to maximize campaign effectiveness.
- Market Research and Competitive Analysis: Stay informed about industry trends, customer behavior, and competitor activities. Conduct market research, analyze competitor strategies, and identify opportunities for differentiation and improvement.

Qualifications:

- Bachelor’s degree in marketing, communications, business, or a related field.
- Proven experience in digital marketing, preferably in a similar role.
- In-depth knowledge of digital marketing strategies, tactics, and best practices.
- Strong understanding of search engine optimization (SEO) principles and techniques.
- Experience with paid advertising platforms, including search engine marketing (SEM) and social media advertising.
- Familiarity with social media management and monitoring tools.
- Analytical mindset with the ability to interpret data, track KPIs, and generate meaningful insights.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Creative thinking and problem-solving abilities.
- Strong project management and organizational skills, with the ability to handle multiple campaigns and meet deadlines.
- Knowledge of HTML, CSS, and web design

Contact At - Naukri Hunter ( AUnit Of Galaxy Resource Private Limited)

Sahara Shopping Center, Ground Floor Office No-127, Near

Lekhraj Metro Station Gate No 3, Indira Nagar

Call - 9554345434, 8188998899, 8188998866

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