Experienced Digital Marketer

1 week ago

Nagpur, India Teaching Pariksha Full time

**1.** **PPC and Social media Advertisement**

**I. Role**: PPC Specialist

**Responsibilities**:

- Develop and manage PPC campaigns across platforms like Google Ads and specifically in YouTube Ads.
- Conduct keyword research and analysis for optimal EdTech ad targeting.
- Monitor and optimize campaign performance to meet KPIs and ROI goals.
- Implement A/B testing strategies to enhance ad performance.
- Stay updated on industry trends and best practices.

**II. Role**: Social Media Marketing Manager

**Responsibilities**:

- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and curate content for various social media platforms.
- Manage social media advertising campaigns and budgets.
- Monitor social media metrics and analytics for performance insights.
- Foster community engagement and respond to audience inquiries.

**2.** **Digital Strategy**:
a. Develop and execute comprehensive digital marketing strategies tailored for the online education sector.

b. Identify and capitalize on opportunities to promote our courses and enhance brand visibility.

**3.** **Content Creation and Management**:
a. Create engaging and informative content for online courses, blog posts, and social media platforms.

**4.** **Social Media Management**:
a. Manage and grow our social media presence to increase student engagement and community building.

**5.** **SEO and SEM**:
a. Implement SEO best practices to optimize website content and improve organic search rankings.

b. Manage paid advertising campaigns, targeting relevant keywords and demographics.

**6.** **Analytics and Reporting**:
a. Use analytics tools to track and analyse the performance of digital marketing campaigns.

b. Provide regular reports with insights, key performance indicators (KPIs), and recommendations for improvement.

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Nagpur, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (preferred)

**Speak with the employer**
+91 9117559528

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