Content Writer and Editor

1 week ago

B B D Bagh Kolkata West Bengal, India INBEST Full time

**Key Responsibilities**:

- Develop, write, and proofread content for our website, blogs, landing pages, and other digital platforms, ensuring it aligns with our brand voice and SEO best practices.
- Monitor and analyze website traffic and user engagement metrics to identify opportunities for content improvement and SEO optimization.
- Collaborate with the marketing and design teams to create compelling content that resonates with the target audience and supports business goals.
- Stay up-to-date with the latest market trends, SEO algorithms, and industry best practices to ensure our content remains relevant and competitive.
- Conduct market research and competitor analysis to gather insights and generate fresh, innovative content ideas.

**Requirements**:

- Proven experience in content writing with a strong understanding of SEO and SEM principles.
- Proficiency in keyword research tools like Google Keyword Planner, SEMrush, or UberSuggest.
- Strong analytical skills with the ability to interpret website metrics and optimize content accordingly.
- Excellent research skills and familiarity with the latest market trends.
- Strong writing, editing, and proofreading skills, with an eye for detail.
- Knowledge of CMS platforms like WordPress and basic HTML is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- SEO: 2 years (required)

Work Location: In person

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