Social Media Marketing- Avp

2 days ago

Mumbai, India Paytm Full time

**About the Organization**-Paytm is India's leading financial services company that offers full stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

**Role: GM / AVP - Social Media Head**

**Location
- Delhi/Mumbai/Bangalore
**Responsibilities**:

- Spearheading the social media practice including influencer marketing, digital advocacy, content planning and digital PR
- Developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics and communicating with the Key stakeholders
- Ownership of the development of a strategic social media marketing plan and its associated budget across campaigns and channels
- Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement
- Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences
- Plan and manage campaign executions, on time, on budget, to scope
- Support developing social campaigns at all scales
- Regularly review competitors and comparators to benchmark social activity and broaden understanding of social landscape

**Superskills Required**
- Must have been in a leadership & team management role for atleast 4-5 years
- Strong capabilities of social media and its ability to connect with a wide range of audiences, and how to use those capabilities to develop a range of strategies and content forms
- Good relationship management skills and must be a team player
- Energetic, versatile and a creative problem-solver
- Talented, Flexible individual with the ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail

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