Content Writer

3 days ago

Mumbai Maharashtra, India AstaGuru Full time

AstaGuru is transforming the art and antique market in India through its auctions and activities. As an art business catering to myriad sensibilities, we have worked diligently to provide a global standard of service to our clients and community members. Today, AstaGuru is an industry leader in the subcontinent, with personnel working across 15+ categories and support services.

Our main goal is to serve our clients. We value our position as the guardians of cultural heritage for the things that come into our care. Our experience is broad in scope, spanning time, places, and tastes. We have the luxury of sharing our passion for art and the excitement of curation, exhibits, and sales with our clients through our strong ties with them, whether they are collectors, scholars, institutions, or art enthusiasts.
We are a group of dedicated enthusiasts, experts, and specialists motivated by our collective passion for art, history, and culture. At AstaGuru, we are always on the lookout for creative individuals to share their expertise and skills.

Content Writer
- Established in 2008, AstaGuru is India's leading online auction house, specializing in Modern Indian and Contemporary art, luxury items, and collectibles. We have a rich history of achieving world record prices for prominent artists, maintaining a strong focus on curation, authenticity, and provenance. In 2018, we made history by launching a dedicated edition for vintage and classic cars, solidifying our position as a trusted destination for collectors and connoisseurs alike. The name 'AstaGuru' reflects our dedication, expertise, and consistency in the art of auctioneering. At AstaGuru, we aim to provide our patrons with an open, transparent, and impartial platform for collecting treasures, all while undertaking research, exhibition, promotion, and preservation of art.

**Your role encompasses of -**
- **Artistic Content Creation**:Generate engaging and insightful content that highlights our collection, artists, and the broader world of modern and contemporary art. Craft compelling artist profiles, exhibition reviews, and art-related features. Will also write on other categories like jewellery, timepieces and collectibles.
- **Research and Analysis**:Stay abreast of current trends, developments, and emerging artists in the modern and contemporary art scene. Conduct in-depth research to provide context and enrich content with historical and artistic insights.
- **Multimedia Content Production**:Work with designers and multimedia teams to produce visually appealing content, including social media content, blogs, video scripts, infographics, and interactive content. Ensure that written and visual content aligns with our brand identity.
- **SEO Optimization**:Implement SEO best practices to enhance the visibility of our content in search engine results related to modern and contemporary art.

**Qualifications-***
- Bachelor's degree in Art History, Fine Arts, Journalism, or a related field.
- Proven experience as a content writer with a focus on modern and contemporary art.
- In-depth knowledge of art history, artistic movements, and contemporary art trends.
- Strong writing, editing, and proofreading skills.
- Excellent communication skills to convey complex art concepts to a diverse audience.
- Creativity and the ability to think critically about art and its cultural impact.
- Familiarity with SEO and content performance analysis.

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