Performance Marketing Executive

13 hours ago

Tiruchchirappalli, India Morais Developers Pvt Ltd Full time

Job Brief

**Responsibilities**:

- Plan and execute all digital acquisition activities using ads platforms including SEM, social media, display advertising campaigns and affiliate marketing, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple teams in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Skills Required
- 2 - 3 yrs. of experience
- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
- Knowledge on Remarketing and creating Target Audience
- Have a good understanding of mobile attribution tools
- Have a basic understanding of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
- Experience in handling programmatic ad buying would be a plus.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Diploma (preferred)

**Experience**:

- Lead generation: 2 years (preferred)
- total work: 2 years (preferred)
- Marketing: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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