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**Job Summary**
**Required Experience and Qualifications**
- Proven SEO experience (1-3 years)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
**Responsibilities and Duties**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with editorial team to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
**Qualifications and Skills**
Google Analytics, WebTrends, SEO, SMO, Keyword research, Facebook marketing, Social Media Marketing, Search Engine Optimization
**Salary**: ₹12,000.00 - ₹14,000.00 per month
Schedule:
- Day shift