Social Media Executive

21 hours ago

Kolkata West Bengal, India Boost Tech Full time

**Roles and Responsibilities**:

- Develop and execute a comprehensive social media strategy that aligns with the organization's marketing goals and brand identity.
- Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.
- Manage and maintain the organization's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Plan and schedule social media posts and campaigns, including paid promotions, and monitor posting consistency.
- Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.
- Create and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads to increase reach and conversions.
- Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.
- Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.
- Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.
- In-depth knowledge of various social media platforms and their best practices.
- Proficiency with social media management and analytics tools.
- Flexibility to adapt to the ever-changing social media landscape.
- Strong copywriting and editing skills, with attention to detail.
- Creative thinking and ability to generate innovative ideas for content and campaigns.
- Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- A degree in Marketing, Communications, or a related field is preferred.

**Academic Qualification : Graduation**

**Work Experience : 4 years**

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 4 years (preferred)
- Online Branding: 3 years (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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