Social Media Executive

4 days ago

Andheri Mumbai Maharashtra, India Minal Infojewels LTD Full time

**Job Summary**:
**Key Responsibilities**:

- Develop and execute **social media strategies** tailored for the USA audience on platforms like Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
- Create **engaging content** (photos, reels, videos, stories, blogs, and graphics) showcasing jewellery designs and brand storytelling.
- Plan and manage a **monthly content calendar** aligned with marketing campaigns, festive seasons, and jewellery trends in the USA.
- Monitor **social media performance** using analytics tools; optimize content based on insights (engagement, reach, conversions).
- Collaborate with designers, photographers, and influencers to generate high-quality content.
- Manage **paid ad campaigns** (Meta Ads, Google Ads) to boost reach and sales in the USA market.
- Stay updated with **social media trends, competitor strategies, and jewellery/fashion industry developments** in the USA.
- Handle **customer engagement** (queries, DMs, comments) in a professional and brand-consistent manner.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 2-4 years of experience in **social media management & content creation**, preferably in jewellery, fashion, or luxury goods.
- Strong skills in **graphic design (Canva, Photoshop), video editing (CapCut, Premiere Pro), and copywriting**.
- Good understanding of the **USA market trends and consumer behavior**.
- Experience with **paid ads and social media analytics**.
- Creative eye for detail, storytelling, and brand aesthetics.
- Strong communication skills and ability to work independently.

**Preferred Skills**:

- Experience working with **influencers & brand collaborations**:

- Familiarity with **luxury brand positioning**.

Require your portfolio

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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