Marketing Executive

2 days ago

Kochi Kerala, India Webcrstravel Technologies Pvt Ltd Full time

Marketing Executive - Lead Generation & Outreach

We are looking for a dynamic and confident **Marketing Executive** to drive **lead generation** through targeted outreach initiatives. The role involves conducting **presentations at colleges, clubs, and public/private events** to generate high-quality leads that can be handed over to the sales team for conversion. This is a field-facing role ideal for someone who enjoys networking, public speaking, and engaging with diverse audiences.

**Key Responsibilities**:

- Identify and build partnerships with **colleges, clubs, training institutes, and event organizers** to conduct presentations and outreach programs.
- Plan, coordinate, and deliver **impactful presentations** that educate target audiences about our Entrepreneurship Development Program (EDP) or other offerings.
- Represent the company at **events, seminars, expos, and student/community meetups**.
- Generate, qualify, and document leads from these interactions and transfer them to the sales team via CRM or internal lead handover system.
- Work with the marketing team to **create event materials, brochures, and pitch decks** suited for different audience types.
- Maintain a calendar of outreach activities and ensure timely follow-ups.
- Track effectiveness of each outreach initiative using lead conversion metrics.
- Assist in organizing internal marketing events and webinars to drive brand awareness.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience in field marketing, B2C lead generation, campus outreach, or event promotions.
- Excellent **presentation and public speaking skills**.
- Strong interpersonal skills and the ability to connect with students, youth clubs, and decision-makers.
- Proficiency in Microsoft PowerPoint or Canva and CRM tools
- Willingness to travel locally or regionally for events and presentations.
- Ability to work independently and meet lead generation targets.

Pay: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- Marketing: 1 year (required)

**Language**:

- English (preferred)

Willingness to travel:

- 50% (required)

Work Location: In person

Application Deadline: 15/07/2025
Expected Start Date: 14/07/2025

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