Agm-social Media

Job Req ID: 45512- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL is an equal opportunity employer committed to diversifying its workforce.

**Social Media Marketing**:

- **Strategy Development**: Develop and implement comprehensive social media strategies aligned with overall marketing objectives. Co-ordinate with product teams and plan campaign
- **Content Creation**: Create compelling and engaging content (posts, stories, videos, etc.) across various social platforms. Partner with agency and come up with ideas on new content, be it product or brand or events.
- **Community Management**: Foster a vibrant online community by responding to comments, messages, and reviews promptly.
- **Campaign Execution**: Plan and execute targeted social media campaigns to increase brand awareness, drive traffic, and generate leads. Create campaign calendar for the month
- **Influencer Marketing**: Identify and collaborate with influencers to expand brand reach and credibility.

**Digital Analytics**:

- **Data Collection**: Set up and manage tracking tools (e.g., Google Analytics, social media analytics) to collect data on website traffic, social media engagement, and campaign performance.
- **Data Analysis**: Analyze data to identify trends, insights, and opportunities for optimization.
- **Reporting**: Prepare and present regular reports on social media and digital marketing performance to stakeholders.
- **A/B Testing**: Conduct A/B tests to experiment with different content formats, ad variations, and targeting strategies to improve results.
- **Performance Optimization**: Leverage data-driven insights to refine social media and digital marketing strategies for maximum impact

**Qualifications**:

- **Education**: Masters degree in Marketing, Communications, or a related field.
- **Experience**: Proven experience in social media marketing and digital analytics, preferably in a B2B or B2C environment.
- **Skills**:

- Strong understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their respective algorithms.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Expertise in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent communication and copywriting skills.
- Ability to work independently and collaboratively within a team.
- Strong analytical and problem-solving skills.
- Up-to-date knowledge of social media trends and best practices.

**Bonus Points**:

- Experience with Social media and content marketing.
- Certifications in Google Analytics or other digital marketing platforms.
- Graphic design or video editing skills.

**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership