Jr. Digital Marketing Executive

Are you a passionate digital marketer ready to elevate your career? We're hiring a **Digital Marketing Executive** to enhance our digital presence and drive measurable results If you possess a deep understanding of digital marketing strategies and can execute them effectively, we'd love to hear from you.

**Key Responsibilities**:
As a Digital Marketing Executive, you will:

- **SEO Expertise**:

- Execute both On-Page and Off-Page SEO strategies to boost organic traffic.
- Conduct keyword research using tools like Semrush, Ahrefs (paid version), Google Analytics, and Keyword Planner to optimize content and increase search rankings.
- Track, measure, and report SEO performance with data-driven insights.
- **Lead Generation**:

- Develop and implement lead-generation campaigns through various digital platforms.
- Build and maintain a database of potential leads, nurturing them through the sales funnel.
- **Social Media Marketing**:

- Create and manage **organic** and **paid campaigns** across platforms like Facebook, Instagram, LinkedIn, and Twitter to increase engagement and conversions.
- Monitor social media trends, analyze performance metrics, and optimize strategies for better reach and ROI.
- Use A/B testing and data analysis to optimize open rates, click-through rates, and conversion rates.
- **Data Mining**:

- Perform targeted data mining to extract valuable business data in specific domains, supporting sales and marketing initiatives.
- Leverage tools and techniques to gather and analyze data for decision-making.
- **CRM & HubSpot Management**:

- Work extensively on **HubSpot** to manage marketing automation, track customer interactions, and improve conversion rates.
- Execute **CRM tasks**, including contact management, lead scoring, pipeline tracking, and reporting.
- **Collaboration & Communication**:

- Work closely with the design, content, and development teams to ensure cohesive marketing campaigns.
- Communicate clearly with clients and team members to execute strategies effectively and meet deadlines.

**Key Skills Required**:

- Proficiency in SEO tools like **Semrush**, **Ahrefs**, **Google Analytics**, and **Keyword Planner**.
- Experience in **lead generation**, especially through digital channels.
- Hands-on experience in **social media marketing**, including managing organic and paid campaigns.
- Expertise in **data mining** and extracting valuable insights for business growth.
- Practical experience with **HubSpot** and managing **CRM tasks**.
- Excellent communication skills—both written and verbal.

**Job Details**:

- **Location**: Sector 83-A, Mohali
- **Working Days**: 5 Days a Week

**Why Join Us?**
- Opportunity to work in a dynamic and growth-oriented environment.
- Collaborative team culture where creativity and ideas are valued.
- Competitive salary and growth opportunities.
- Health Insurance, PF facilities
- Modern Infrastructure

**Company Description**

Master Software Solutions is an India-based web development company located in Sector 83-A, Mohali. We provide top-quality web design and internet development services to clients worldwide, from small to large businesses. Our team comprises skilled and experienced IT experts dedicated to delivering professional internet solutions for revenue generation, communication enhancement, and streamlining business operations.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (required)

Work Location: In person