Measurement Implementation Expert, Google Customer Solutions
6 days ago
**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing analytics, return on investment, and statistical analysis.
- Experience with Python, SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
- Experience in translating quantitative data into insights.
**Preferred qualifications**:
- Master's degree in Analytics.
- Certifications in digital advertising measurement.
- 5 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to operate and collaborate as part of a team.
- Ability to work in fast-paced environments, with excellent time-management skills.
**About the job**:
Businesses of all shapes and sizes rely on Google’s unparalleled
advertising solutions to help them grow in today's dynamic marketing
environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small
- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
**Responsibilities**:
- Develop an understanding of client needs based on their measurement objectives, provide optimal measurement strategy, and define KPIs based on eligibility criteria.
- Design and execute measurement studies (e.g., Conversion Lift, Brand Lift Study, Experiments, etc.) for clients.
- Model results and triage to ROI analysis on the broader media plans, and analyze attribute lift, across channels to inform the channel strategy.
- Partner with Account Executives (AE) and Product Specialists (PSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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