PPC Executive

EXPERIENCE THAT MATTERS- Our Employees Always Come First-
- Get the Recognition You Deserve-
- Best Opportunity to Learn & Grow-
- Freedom & Flexibility to Perform-
- Balance Your Professional & Personal Life-
- Professional Yet Friendly Environment-
- Stay Abreast with Current Technologies-
- Think like an Entrepreneur-
- Opportunity to Innovate & Succeed-
- We Help Bring Out the Best in YouLAUNCH A NEW CHAPTER IN YOUR CAREER- Flaunt Your Talent
- Vrinsoft is more than your Workstation. It is an opportunity to showcase your talent too.-
- Fueling Sportsmanship
- An opportunity to work in tandem with your teammates and build your team spirit-
- Employee Collaboration
- A Professional Environment to collaborate with teammates Brainstorming & exploring various perspectives-
- Festival Celebrations
- Maintain the Festive Spirit as Well - We Celebrate all Festivals-
- Ideas Worth Spreading
- The perfect platform to innovate, perform well and grow.-
- Fit For Life
- We believe in a healthy lifestyle & support your zeal to stay fit.-
- Helping Hands
- Expert help is always available to get you out of a fix.-
- Read Learn Discover
- A good place to explore your potential and continue to learn and grow.

WHAT WE LOOK FOR?-
- 01. Positive Attitude- Maintain a positive attitude and follow the office culture. Embrace the core values & maintain a good team attitude.-
- 02. Leadership Traits- We welcome those with leadership skills to contribute to the team and explore their potential.-
- 03. Excellent Team Player- Good team spirit and an ability to work closely with other team members.-
- 04. Learn and Grow- Eager to learn further & expand their knowledge. Passion to further their career.-
- 05. High Goals- People who set their goals high and make an effort to achieve them.-
- 06. Self-Motivated- We like self-motivated employees who have a passion for their work?

RECRUITMENT PROCESS- Step 01-
- Screen profilesEvaluate & verify eligibilityInitial HR interview Step 02- Practical TestAptitude testTechnical testSkill test (as applicable) Step 03- Evaluation Skill LevelBasic levelAdvanced levelExpert level Step 04- HR RoundCompany PoliciesCompany Culture & PerksRemunerationAnswer your questions-
PPC Executive
- 2 - 3 years Ahmedabad

Job Title: PPC Executive

Experience: 2-3 Years
Department: Digital Marketing

Job Summary:
Key Roles and Responsibilities:
Campaign Management:

- Independently manage and optimize Google Ads campaigns (Search, Display, Remarketing, and YouTube).
- Launch and scale campaigns with a focus on high-intent search, account-based marketing, and funnel optimization.
- Conduct keyword research and identify audience segments aligned with business and sales objectives.
- Manage daily campaign budgets, ensure cost efficiency, and improve performance.

Performance Analysis & Reporting:

- Generate weekly and monthly performance reports (CTR, CPC, CPL, ROAS, Impression Share).
- Analyze performance data and provide actionable insights and recommendations for optimization.
- Track and report on goal conversions, lead quality, and ROI across campaigns.

Optimization & Strategy:

- Continuously monitor and enhance campaign KPIs (CTR, Conversion Rate, CPA, ROAS).
- Conduct A/B testing on ad copies, visuals, and landing pages for conversion improvement.
- Utilize tools such as SEMrush, SpyFu, and Auction Insights for acompetitive benchmarking.
- Collaborate with the design and development team to build or enhance landing pages for CRO (Conversion Rate Optimization).
- Experiment with new ad sets, creatives, and strategies as per market trends and seasonality.

Collaboration & Leadership:

- Coordinate with cross-functional teams including SEO, Design, and Content for aligned campaigns.
- Share campaign insights with management and marketing teams for strategic planning.
- Support and train junior team members when required, ensuring knowledge sharing and best practices within the PPC team.

Required Skills & Experience:

- 2-3 years of proven experience in PPC and performance marketing (agency or in-house).
- Expertise in Google Ads (must have 2+ years continuous experience) and hands-on exposure to Microsoft Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
- Experience handling MCC accounts with a proven conversion rate of 9% or higher.
- Strong analytical and reporting skills — ability to blend quantitative and qualitative data for performance improvement.
- Familiarity with A/B testing, conversion tracking, and audience segmentation.
- Excellent communication and copywriting skills with a good understanding of user intent and marketing psychology.
- Detail-oriented, self-motivated, and capable of working independently while meeting lead generation targets.

Preferred Qualifications:

- Certification in Google Ads / Google Analytics.
- Knowledge of tools like Google Tag Manager, Hotjar, and Data Studio.
- Experience working in IT, B2B, or digital agency environments.

OR Call Us on
- +91 7574 926643