Ecommerce Merchandiser

6 days ago

Pitampura Delhi Delhi, India Rupanshu Jain Creations Pvt.Ltd Full time

**1. Product Curation & Catalog Management**
- Select and onboard the right mix of products (flowers, cakes, personalized gifts, corporate gifts, etc.) aligned with customer preferences and seasonal demand.
- Ensure proper categorization (occasions, festivals, relationships, price range, themes).
- Manage product descriptions, attributes, high-quality images, and SEO-friendly content.
- Monitor product availability, stock levels, and coordinate with suppliers/vendors.

**2. Merchandising & Presentation**
- Design engaging product displays on the website/app (home page banners, landing pages, collection pages).
- Run thematic campaigns (e.g., Diwali gifts, Valentine’s Day specials, Birthday surprises).
- Optimize product placement for cross-selling & upselling (e.g., pairing flowers with chocolates).
- Ensure consistent branding, visual appeal, and customer journey flow.

**3. Promotions & Campaign Execution**
- Coordinate with marketing to set up offers, bundles, discounts, and festive sales.
- Schedule and manage daily/weekly/monthly promotions.
- Highlight bestsellers, new arrivals, and personalized gift options to maximize conversion.

**4. Data-Driven Optimization**
- Analyze product performance (views, CTR, conversions, returns).
- Track customer behavior, seasonal trends, and buying patterns.
- Optimize pricing, visibility, and product assortment based on insights.
- Work closely with category managers to phase out slow movers and push trending items.

**5. Customer Experience Alignment**
- Ensure accurate personalization features (engraving, name printing, photo uploads) are visible and easy to use.
- Reduce friction in the gift selection journey with filters (occasion, budget, relationship).
- Collaborate with tech & UX teams for smooth checkout and customization processes.

**6. Vendor & Stakeholder Coordination**
- Work with suppliers/vendors for new product onboarding, quality checks, and timely stock replenishment.
- Collaborate with logistics to ensure gift delivery timelines are met (same-day/midnight delivery).
- Align with customer support for issue resolution related to product misrepresentation or quality.

**7. Seasonal & Festival Readiness**
- Anticipate demand spikes during festivals (Diwali, Rakhi, Christmas, Mother’s Day, Valentine’s Day).
- Create festival-focused gift collections & ensure adequate stock.
- Plan early campaigns, gifting guides, and cross-promotions.

**Lead Generation & Conversion to Sales**
- Generate leads through online campaigns, inquiry forms, and corporate bulk gifting requests.
- Nurture leads by sharing customized gift solutions, product bundles, and offers.
- Collaborate with the sales team to **convert inquiries and leads into confirmed orders**.
- Use upselling and cross-selling strategies (e.g., add-on greeting cards, gift wrapping, premium hampers) to increase order value.
- Track lead-to-sale conversion rates and continuously optimize strategies.

Pay: ₹10,061.35 - ₹33,057.90 per month

Work Location: In person

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