Executive - Content Writer

2 weeks ago

Bengaluru, India Practo Technologies Full time

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

We are looking for a Content Writer at Practo - someone who is passionate about creative storytelling and can collaborate with art directors, content, brand and business teams to transform creative concepts into effective collaterals.

**Key Responsibilities:
- Communicate effectively with stakeholders from product, brand and business teams to refine Creative briefs and provide unique & innovative Content solutions.
- Conceptualise and design branding material, adhering to brand guidelines and create exceptional content addressing the brief
- Take ownership and work as a Content writer independently - manage deadlines for multiple projects simultaneously.
- Work with Practo partners on spatial collaterals for physical units / healthcare establishments
- Ability to do secondary research to write content
- Basic understanding of science to read and understand content written by medical content team
- Work with SEO team on content optimisation and landing page copy optimisation
- Ability to do secondary research to write content
- Make sure that the final work is grammatically sound and free from typos
- Incorporate and revise content/copy based on feedback from the stakeholders

**Skills and Attributes for Success**:

- A user-centric mindset with a creative, innovative, and analytical approach.
- Good understanding of B2C marketing/brand marketing
- Knowledge in video content creation or editing
- Excellent communication, interpersonal skills and attention to detail
- Good grasp on content for spatial collaterals for retail units

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