Executive - Ad Operations

1 week ago

Mumbai Maharashtra, India Social Donut Full time

**About Admattic -**

Admattic is a global performance marketing solutions company specializing in outcome-driven campaigns for digital-first brands. We operate across India, Southeast Asia, MENA, and Europe, with a focus on adtech innovation, supply-path optimization, and measurable user acquisition.

**Role Overview -**

We are looking for a detail-oriented and proactive Executive - Ad Operations to join our Mumbai Team. This role is crucial for driving daily campaign operations, managing partner communication, and ensuring seamless execution across our performance-driven campaigns.

**Key Responsibilities -**

1. Daily Campaign & Data Management
- Extract and consolidate daily performance data (impressions, clicks, installs, conversions).
- Ensure accurate and timely updates of campaign trackers, partner sheets, and revenue reports.
- Share performance data in actionable formats with internal optimization teams.

2. Campaign Optimization Support
- Review and identify high-performing and underperforming sources.
- Assist in making data-driven recommendations for scaling or pausing site IDs.

3. PID & Link Management
- Coordinate for PID approvals, generate campaign links with accurate nomenclature.
- Maintain updated records of partner IDs, campaign links, POs, and timelines.

4. Campaign Monitoring & Reporting
- Monitor live campaign performance hourly, especially for high-priority or sensitive campaigns.
- Prepare a Daily Plan of Action (POA) based on real-time insights and performance targets.

5. Fraud and CRM Reporting
- Compile and share fraud and anomaly reports daily to support optimization and transparency.
- Ensure reports include all required data points, including suspicious installs or activities.

6. End-of-Day Operations
- Update daily task sheets, partner dashboards, and PO records.
- Flag discrepancies and follow up on PO/invoice validation with the Account Management team.

**Required Skills**:

- 0-6 months of working experience.
- Proficient in Microsoft Excel, including advanced formulas, macros, and data visualization tools. (Must have)
- Excellent spoken and written communication skills.

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