Search Engine Optimization

1 week ago

Surat, India Webbycrown Solution Full time

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

**Responsibilities**:

- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

**Requirements and skills**:

- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- BS/MS degree in a quantitative, test-driven field

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus

**Education**:

- Bachelor's (preferred)

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