Digital Marketing Executive

4 days ago

Kochi Kerala, India Oureacorp Full time

Job Roles and Responsibilities

Develop and execute PPC strategies to achieve business goals and objectives.
- Conduct keyword research, ad copywriting, and optimization to maximize campaign performance.
- Stay updated with industry trends, best practices to ensure campaigns remain competitive.
- Collaborate with cross-functional teams including content creators, designers, and developers to align PPC campaigns with overall marketing initiatives.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing strategies with business objectives.
- Develop and execute digital marketing strategies to drive online traffic to the company website and increase brand awareness.
- Manage all aspects of SEO, including keyword research, on-page optimization, and link building to improve organic search rankings.
- Create and manage engaging social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, and SMM, and recommend new strategies and tactics to drive results.

Key Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a track record of successfully managing digital marketing campaigns.
- In-depth knowledge of SEO best practices and experience with tools such as Google Analytics, Google Search Console, and SEMrush.
- Proficiency in managing PPC campaigns on Google AdWords, Bing Ads, and other paid search platforms.
- Strong understanding of social media platforms and experience developing and executing social media marketing campaigns.
- Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Analytical mindset with the ability to interpret data and generate actionable insights to improve campaign performance.
- Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment.
- Creative thinking and problem-solving skills with a passion for staying updated on emerging digital marketing trends and technologies.

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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