Content Writer

8 hours ago

Goa, India Jobathon.ai Full time

**Content Writer**

**Job Location: Remote**

**Responsibilities**:

- Manages and proactively build and maintain digital campaign programs to drive qualified lead generation and deal sources including Facebook, Instagram and LinkedIn advertising and messaging.
- Aware of our overall content marketing strategy and curious for more information about how to improve it so we can provide our clients with the best product
- Make sure all content is on target and tailored to specific audiences in collaboration with the rest of the marketing team
- Collaborate with product marketing, marketing programs and data insights to develop content strategy and create full-funnel content (infographics, video scripts, ebooks, white papers, etc.) that drives our integrated marketing programs aligned to target personas and buying stages
- Identify opportunities for new content and visual material (image/video) or engagement tools (surveys, calculators) to help maximise relevance for target audiences
- Understand the who, what, and why of every content deliverable produced
- Regularly report on content performance, using data derived through analytics tools to identify opportunities and learnings
- Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals

**Requirements**:

- Knowledgeable about both SEO and conversion-optimised content
- You must meet all deadlines for all your deliverables and be reliable
- Working in a fast-paced team setting is a must
- Be communicative and responsive, because that is how we provide the best service to clients
- 1 -10 years experience in professional writing within an enterprise B2B environment
- Excellent written, verbal, and visual skills, with an ability to create high-quality content and messaging
- Demonstrated successes in capturing target audiences through engaging content
- Ability to identify and communicate drivers that underpin a successful content strategy
- Manage multiple projects under tight deadlines
- Passion for the craft of storytelling in brand journalism and the process for producing it
- Creative mindset that embraces strategy and thrives on developing creative solutions
- Obsessive about measuring and optimising the performance of your content
- SEM, SEO, social campaign, digital display, and content marketing experience required.

**Salary**: ₹50,000.00 - ₹80,000.00 per month

Schedule:

- Day shift

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