Jr. Digital Marketing Executive

3 days ago


Indore Madhya Pradesh, India Visko Private Limited Full time

**Job Title**: Digital Marketing Executive - Campaigns & Ads
**Location**: Indore
**Company**: Visko Group
**Experience**: 1-3 years
**Employment Type**: Full-Time

**Job Overview**:
**Key Responsibilities**:

- Plan, launch, and manage digital ad campaigns across **Google Ads, Facebook, Instagram, LinkedIn**, etc.
- Conduct **keyword research**, audience targeting, and A/B testing for ad creatives and landing pages.
- Monitor daily ad performance metrics such as **CTR, CPC, CPL, ROAS, conversions** and optimize accordingly.
- Collaborate with design and content teams to develop effective ad creatives and copies.
- Create reports and dashboards to track campaign performance and suggest improvements.
- Stay updated with the latest trends in **performance marketing**, bidding strategies, and platform updates.
- Work closely with the sales or lead team to ensure quality lead generation and conversion tracking.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in **running paid ad campaigns** (Google, Meta, etc.).
- Proficiency in **Google Ads, Meta Business Suite**, and analytics tools like **Google Analytics, Hotjar, GA4**.
- Strong understanding of **audience segmentation, retargeting, funnel building**, and conversion optimization.
- Good analytical and communication skills.
- Certification in Google Ads or Meta Blueprint (preferred but not mandatory)

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person



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