SEO-content Writer

2 weeks ago

Kumaraswamy Layout Bengaluru Karnataka, India Web Digital Mantra IT Services Pvt Ltd Full time

**Location**:Bangalore

Industry - Software and Digital Marketing

**Company** - Web Digital Mantra IT Services Pvt Ltd., An ISO Certified and one of the top Software and digital marketing company in Bangalore of last 5 years in 20+ countries of clients.

**Job Overview**:
**Key Responsibilities**:

- **Content Creation**:

- Write clear, compelling, and original content for websites, blogs, articles, product descriptions, landing pages, and more.
- Ensure content is tailored to target audiences and aligned with the brand's tone, voice, and messaging.
- **SEO Optimization**:

- Conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc., to identify high-value search terms.
- Integrate targeted keywords strategically into content, ensuring it’s both SEO-friendly and user-centric.
- Optimize on-page elements (meta titles, descriptions, headers, etc.) to increase visibility on search engines.
- **Content Strategy and Planning**:

- Collaborate with the SEO and marketing teams to develop content strategies aimed at increasing organic search traffic.
- Plan and create a content calendar to ensure timely publication of articles and blog posts.
- **Content Editing and Proofreading**:

- Review and edit content for clarity, grammar, style, and consistency.
- Ensure that all content is free of plagiarism and properly cited where necessary.
- **Performance Analysis**:

- Monitor content performance using tools like Google Analytics, Google Search Console, and SEO ranking tools.
- Analyze the effectiveness of content strategies and make recommendations for improvements.
- **Competitor Research**:

- Stay up-to-date with SEO best practices, trends, and algorithms to ensure content strategies remain effective.
- Analyze competitors’ content and SEO strategies to identify opportunities for optimization.
- **Link Building Support**:

- Collaborate with the link-building team to create content that attracts high-quality backlinks.
- Identify opportunities for guest posts, collaborations, and content partnerships.

**Required Skills and Qualifications**:

- **Experience**:

- 1+ years of experience in SEO content writing, digital marketing, or a related field.
- Proven track record of writing SEO-optimized content that ranks well in search engines.
- **Technical Skills**:

- Solid understanding of SEO principles, including on-page and off-page optimization.
- Proficiency in SEO tools like Google Analytics, SEMrush, Ahrefs, Moz, or similar.
- Knowledge of content management systems (CMS) like WordPress, Shopify, or similar platforms.
- Basic understanding of HTML and web publishing (preferred but not required).
- **Writing Skills**:

- Exceptional writing, editing, and proofreading skills.
- Ability to adapt writing style to different audiences and platforms (websites, blogs, social media, etc.).
- Strong attention to detail with an ability to follow content guidelines.
- **Soft Skills**:

- Creative, self-motivated, and able to work independently and as part of a team.
- Strong research skills and ability to write on various topics.
- Ability to work under deadlines and handle multiple tasks efficiently.
- **Educational Background**:

- Bachelor’s degree (or equivalent experience).

Pay: ₹200,000.00 - ₹250,000.00 per year

Schedule:

- Day shift

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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