Payments - Data and Web Analytics

**JOB DESCRIPTION**
We are looking for a detail-oriented and analytically minded Digital Analytics Specialist to join our team. Primary focus of this role is to analyze website behavior data for both US and Canada sites to create comprehensive measurement framework to track new site enhancements, campaigns and generate detailed customer journeys. The insights will drive strategic decisions, optimize user experience and drive more acquisition and engagement on the website.

We are looking for someone with a proactive mindset to take the lead in setting up a strong foundation for digital measurement. The person should be able to interact with cross-functional stakeholders to understand business needs, translate business questions into appropriate action plans and present his plans to the senior leadership

**Responsibilities of this role will include**:

- Aggregate, analyze and interpret website behavior data using Adobe Analytics and other digital analytics platform.
- Develop dashboards and actionable visuals to report traffic trends, channel performance and conversion funnel metrics
- Ensure accurate tracking and data collection by channel/campaign by working with website developers to implement and maintain analytics tags and scripts.
- Develop detailed customer journey maps by analyzing user interactions across various touch points, utilize frontend or backend Adobe data into behavioral patterns and use statistical methods to segment audiences
- Identify opportunities for improving website performance and proactively communicate recommendations to leadership and various teams across the firm to influence strategies.
- Stay updated with industry trends and best practices in web analytics

**Skills Required and Qualifications**:

- At least 5+ years of experience in roles within digital and traditional marketing analytics
- Bachelor’s or Master’s degree in business, marketing, analytics, data science or related fields
- 5+ years of strong experience in web analytics using Adobe Analytics, Google Analytics and other digital analytics and tag management platforms
- Hands-on experience with analytical tools and technologies like SQL, Tableau, Alteryx, Python, Snowflake
- Knowledge about CDPs like Segment, CRMs like Salesforce and other Martech will be preferred
- Strong relationship/interpersonal skills
- Ability to flex, adapting to shifting priorities, requirements and timelines
- A positive attitude and willingness to learn

**ABOUT US**

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

**ABOUT THE TEAM**

The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world’s most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.