Social Media Executive

**Job Description - Social Media Executive (2-4 Years Experience)Position Overview**

We are looking for a dynamic and creative **Social Media Executive** with 2-4 years of hands-on experience in managing and growing social media platforms. The role will primarily focus on **Facebook, Instagram, WhatsApp Business, and Google Ads**, driving engagement, leads, and brand visibility through both organic and paid campaigns.

**Key Responsibilities**
- Manage and grow the company’s presence on **Facebook, Instagram, and WhatsApp Business**.
- Plan, create, schedule, and publish engaging content (posts, reels, stories, creatives, and short videos).
- Handle **Google Ads campaigns** (Search, Display, YouTube) to maximize ROI and brand reach.
- Run and optimize **Facebook & Instagram paid ad campaigns** - targeting, A/B testing, and performance monitoring.
- Respond to queries, comments, and messages on social platforms in a timely and professional manner.
- Work closely with design and content teams to develop creative campaigns.
- Track, analyze, and prepare reports on campaign performance, engagement, and conversions.
- Stay updated with platform algorithm changes, new ad features, and latest digital marketing trends.
- Support in creating **WhatsApp broadcast campaigns** and customer engagement strategies.
- Monitor competitors’ social activities and suggest growth opportunities.

**Requirements & Skills**
- **2-4 years of proven experience** as a Social Media Executive / Digital Marketing Executive.
- Strong expertise in **Facebook, Instagram, and WhatsApp Business marketing**.
- Hands-on experience with **Google Ads (Search & Display campaigns)**.
- Good understanding of social media analytics, insights, and reporting tools.
- Basic graphic design & video editing skills (Canva, Photoshop, or similar tools).
- Strong copywriting and communication skills.
- Ability to manage multiple campaigns with attention to detail.
- Knowledge of lead generation and audience targeting best practices.

**Qualifications**
- Bachelor’s degree in Marketing, Mass Communication, or a related field.
- Certification in **Google Ads / Meta Ads** will be an added advantage.

**What We Offer**
- Competitive salary with performance-based incentives.
- Exposure to multi-channel campaigns and digital growth projects.
- A creative and collaborative work environment.
- Opportunities for professional growth and upskilling.

**Job Types**: Full-time, Part-time

Pay: ₹10,000.00 - ₹25,000.00 per month

**Benefits**:

- Work from home

Work Location: In person