Brand Strategist

**Job Title**:Brand Strategist (Digital Marketing)

**Overview**:
As a Brand Strategist specializing in digital marketing, you will be responsible for developing and executing comprehensive strategies to build, strengthen, and promote a brand's identity across various digital platforms. Your aim will be to increase brand awareness, engagement, and ultimately drive conversions and customer loyalty.

**About Us**: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur; the company was established in the year 2018.

We strongly support and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

**Experience:2+Years**

**Key Responsibilities**:

- Brand Analysis: Conduct thorough research and analysis of the brand's current digital presence, including website, social media channels, and other online platforms. Evaluate brand positioning, messaging, and visual identity to identify strengths, weaknesses, opportunities, and threats.
- Strategy Development: Develop holistic digital brand strategies aligned with the overall business objectives and target audience. Define brand voice, tone, and messaging guidelines for digital channels. Identify key performance indicators (KPIs) to measure the success of brand initiatives.
- Digital Campaigns: Conceptualize, plan, and execute digital marketing campaigns to promote brand awareness, product launches, and special promotions. Collaborate with creative teams to develop campaign assets including visuals, videos, and copy.
- Brand Monitoring and Reputation Management: Monitor online conversations and mentions of the brand to identify potential issues or opportunities.Implement strategies for reputation management and crisis communication when necessary.
- Performance Analysis and Reporting: Track and analyze key metrics to evaluate the effectiveness of brand strategies and campaigns. Prepare regular reports outlining performance insights and recommendations for optimization. Use data-driven insights to continuously refine and improve brand initiatives.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in digital marketing, brand strategy, or related roles.
- Strong understanding of digital platforms, analytics tools, and industry trends.
- Excellent communication, creative thinking, and problem-solving skills.
- Ability to multitask, prioritize, and work effectively in a fast-paced environment.
- Experience with marketing automation and CRM systems is a plus

**Why join Us?**
- Exciting projects
- collaborative work environment.
- oppournities for Career growth.

**How To Apply**:
Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person