SEO Executive

Job description About the Brand: Mother Sparsh (backed by ITC) initiated its journey around 4 years back intending to provide the best skincare/healthcare products for babies and mothers. In a short span, we have made the right innovations by developing the gentlest product for babies and the environment as well. The brand made its mark with India's First "Eco-friendly Water-based wipes" and later launched the "Plant-Powered” baby care range. In this short duration, we have been awarded many prestigious awards and are known among India’s top baby care startups. The brand has registered 4x growth in the last 2 financial quarters & known to be the leading D2C venture in the Indian market. Job Profile of SEO Executive (Website & Amazon): A) Website SEO: - Develop, manage, and evolve our SEO strategy, roadmap, and vision to meaningfully grow our audience. - You have deep experience across SEO disciplines, including on-page SEO, off-page SEO, technical SEO, Media Buyers Schema Structure and analytics; experience with local SEO is a plus. - Own responsibility for developing SEO products and technical priorities, working with our dedicated content product team to prioritize the product roadmap and balance organic growth with excellent user experience. - Own SEO performance, dashboards, and data from other platforms, and use insights to inform future strategy and priorities. - You’re fluent with major SEO tools and platforms; our current stack includes Semrush, Ahrefs, Google Search Console, Looker Studio, Screaming Frog, and Majestic. - You have a competitive drive and a sense of urgency, creativity, and curiosity for how we can continue to outperform the competition in SEO. (B) Amazon SEO: - Responsible for creating, testing, monitoring, and continually optimizing the brand store, product pages, and A+ content for existing and new products in all marketplaces to drive traffic and sales - Ability to create Sponsored Products, Sponsored Brands, and Sponsored Display ads, in addition to understanding Bid Management and understanding key metrics such as Sessions, Conversions, CTR - Optimize listings across online selling platforms (e.g. Amazon, Walmart, Shopify, etc.) - perform ongoing keyword optimization and competitor analysis - Liaise with AMZ Account Manager, escalating and following up cases, resolving listing and account issues, discussing deals & promotions opportunities - Maintain and update product information for all marketplaces in Seller Central, ClickUp, and any other product database - Stay up-to-date with Amazon listing policies, guidelines and terms of service, identify possible violations and prepare action plans with the Product Manager - Knowledge of the full Add a Product process (both UPC matching and brand new listing creation), Inventory Flat File Up and loads, Inventory Reports, creation of variation listings with Parent and Child relationships - Extensive knowledge of Amazon's listing requirements and errors and how to correct them (Suppressed listings, incomplete listings, pricing errors, trademark issues, brand authorizations, etc.) - The ability to troubleshoot issues that arise, and communicate with Amazon Seller Support to find solutions as needed to ensure all products are listed correctly - Collaborate with the Director of Marketing to develop aggressive marketing strategies including pricing, sponsored ads, daily deals, and promotions - Develop strategies to drive traffic to product pages and improve organic ranking, ads ranking, conversion Job Location: Chandigarh Experience: Minimum 3-4 Years **Must have worked in a good FMCG/Apparel/Food related brand, No background of IT company** **Salary**: 40-60 k/Month Pay: Up to ₹60,000.00 per month **Benefits**: - Paid sick time - Paid time off - Provident Fund Schedule: - Day shift - Fixed shift Work Location: In person