Content Writer

2 weeks ago

Bhubaneshwar, India Riaxe Systems Full time

Experience:
- 3 -5 years-
- Salary:
- As per experience/expertise**Mandate Skill Set**:

- Excellent written skills in English, with experience in content/copy creation, product marketing for technology audiences shall be a plus.
- Knowledge of optimizing content using SEO, an understanding of SEO will be necessary to write content which is optimized for generating more traffic.

**Preferable Skills**:

- Understanding of how Content and Digital integrates with the overall Marketing strategy and helps with brand identity, engagement all the way to creating demand in the market for the products and services.
- Knowledge and understanding of technological trends.

**Roles and Responsibilities**:

- The Content Writer shall contribute through detail oriented analytical thinking to produce high-quality brand, and marketing experiences and bring interesting stories around our product and services to the market.
- Shall create compelling content for marketing collaterals - case studies, brochures, whitepapers, product marketing collaterals, social media, etc. as and when required.
- Articulate the benefits of key product features and translating them into customer-facing messaging with key value propositions defined working collaboratively with the Product Marketing Manager.
- Crafting effective messages for the Digital presence of the brand - social media posts, blogs, banner advertising, paid social, etc.
- Produce high-quality brand, and marketing experiences and bring interesting stories around our product and services to the market.
- Conducting in-depth research on industry-related topics in order to develop original content.
- Working collaboratively with core marketing, product marketing, product and sales team and a relentless focus on what is best for the consumer, and the organization.

**Educational Requirement**:

- Any Graduate - BA in English, Mass Communication & Journalism or related field (preferable)

**Behavioral Competencies**:

- Passion for writing
- Self motivated
- Positive minded with an editorial mindset
- Ability to multitask and work in a fast paced environment, proactive, methodical, and capable of keeping multiple projects ongoing at the same time.
- Leadership skills

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