Social Media

2 weeks ago

Mumbai Maharashtra, India The Information Company (TIC) Full time

Experience: 3-5 years

About the Role
- We’re looking for a strategic, trend-savvy designer who can do more than just make things look good. You’ll be a visual storyteller who understands how design fuels both social media engagement and internal alignment. This role demands a deep understanding of content-led design, campaign thinking, and the ability to move fluidly between internal communication assets and high-performance social content.
- You should be fluent in both social-first formats and brand-aligned messaging, have worked in product marketing, and be confident presenting your creative ideas to internal and external stakeholders.

Key Responsibilities
- Design engaging graphics and motion content for social media (static posts, reels, stories, carousels, thumbnails)
- Conceptualize and develop creative for internal communication campaigns - newsletters, posters, digital signages, etc.
- Support product marketing efforts with launch visuals, explainer creatives, and sales enablement design
- Collaborate with content strategists and campaign managers to bring ideas to life
- Use AI tools (e.g. Midjourney, Freepik, Adobe Firefly, Canva) for visual generation and creative ideation
- Present concepts clearly and confidently to stakeholders and team members
- Ensure consistency with brand guidelines across all communication
- Stay on top of evolving design and social trends
- Manage multiple design projects simultaneously under tight deadlines

**Required Skills**:

- 3+ years of experience in graphic design with a focus on social media and campaign execution
- Strong portfolio showcasing content-first design thinking and brand storytelling
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Canva, Figma
- Proficiency in using AI design tools to streamline creative workflows
- Strong visual sense—design, color, typography, and motion
- Excellent communication and presentation skills
- Prior experience designing for internal communication, product marketing, or corporate campaigns is a plus
- Ability to understand campaign objectives and align visuals accordingly

Who You Are
- You think like a communicator first, designer second
- You enjoy turning briefs into bold, scroll-stopping visuals
- You thrive in fast-paced, collaborative environments
- You take initiative, seek feedback, and aren’t afraid to pitch new ideas
- You understand that good design can influence behavior—whether it’s an employee or a customer

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