Digital Marketing Executive

2 weeks ago

Ernakulam District Kerala, India ZEAK US Full time

**Job Title**: Digital Marketing Executive
**Location**: Kochi
**Salary**: ₹20,000 - ₹25,000 per month

**Job Summary**:
**Key Responsibilities**:

- **Social Media Management**:

- Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.).
- Monitor social media trends, engage with followers, and respond to inquiries promptly.
- **Search Engine Optimization (SEO)**:

- Perform keyword research and optimize content to improve website rankings on search engines.
- Monitor and analyze website traffic and suggest strategies to enhance SEO performance.
- **Content Creation and Marketing**:

- Create engaging and relevant content, including blogs, posts, and infographics, to attract the target audience.
- Work closely with the content team to develop effective marketing messages.
- **Paid Advertising**:

- Manage and optimize PPC campaigns on platforms such as Google Ads and Facebook Ads.
- Monitor ad performance, adjust budgets, and improve ROI on ad spend.
- **Analytics and Reporting**:

- Track and measure the success of digital marketing campaigns using Google Analytics and other tools.
- Prepare regular performance reports and provide insights to improve campaign effectiveness.
- **Website Management and Updates**:

- Collaborate with the web development team to ensure the website is user-friendly and optimized for conversions.
- Update website content regularly to reflect ongoing marketing campaigns.
- **Market Research**:

- Conduct research to understand industry trends, competitor activity, and audience behavior.
- Utilize insights to make data-driven decisions for campaign planning and optimization.

**Requirements**:

- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Minimum of 2 years of experience in digital marketing.
- Proficiency in tools such as Google Analytics, Google Ads, Facebook Business Manager, and SEO software.
- Strong communication, analytical, and multitasking skills

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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