Associate - Communication & Branding

**About LFE**

Leadership For Equity (LFE) is one of India's high-growth education non-profits based out of Pune, India. Founded by the Alumni of BITS Pilani, Ashoka, Acumen, TFI & Tata Institute, LFE is a systems change and policy advisory organization aimed at improving the quality of marginalized school-going children of India. In its two-fold approach to change, LFE builds the capacity of government system leaders and also influences system processes. In partnership with the local and state education bodies, LFE co-creates programs that shift teaching-learning practices and improve student learning and well-being, at scale.

Over the last 7 years, by engaging with district & state government bodies, LFE has built the capacity of 8,800+ system leaders, and 2,50,000+ teachers to impact more than 8.8 million students across 5 states in India. LFE has partnered with State governments (Maharashtra, Haryana, Andhra Pradesh, Nagaland & Tripura) and multilateral organizations like The World Bank, Brookings Research Centre, etc. along with top-tier CSRs & Foundations in India including Amazon, CISCO, DSP, Central Square Foundation, etc., to support education reforms of public school systems - ensuring they deliver quality education at scale.

**About the Role**

The purpose of the Communications & Branding Associate is to assist the senior leadership teams at both LFE in strengthening their online presence and communications, building and implementing a branding roadmap and managing the day-to-day online (and offline) presence to ensure the organisational impact is shared, advocated and conveyed to various stakeholders including Board members, partner governments, CSRs, funders, NGOs, CSOs, and an ecosystem of influencers in the education sector at large.

**Roles and Responsibilities**

**Strategic Communications**:

- To design various collaterals (monthly newsletters, centre exhibits, brochures, annual reports etc.) required for the organisation and keep them updated.
- Online Presence: Manage LFE brand presence through: NGO portal listings, articles on relevant blogs, updating the website, partnerships with various agencies
- External Communication: Draft documents to communicate with prospective partners, government stakeholders, funders, donors, mentors and other such stakeholders.

**Online Marketing & Branding**:

- Design a communication strategy for different stakeholders and translate it into annual communication plan for LFE
- Social Media: To keep online platforms (Facebook, Twitter, Instagram, and LinkedIn) of the organizations up to date and share updates on platforms as per the social media calendar
- To assist in promoting the brand LFE (online and offline marketing, media, events etc.) and ensuring that the guidelines are followed by the team
- Website: Maintain the LFE website with relevant, up-to-date information, and interesting clear content
- Create communication collateral for internal and external events
- Branding Compliance: Ensure compliance of the whole organization with branding guidelines, and maintain a consistent message and voice for the organisation.

**Offline Marketing & Branding**:

- Media: Cultivate relationships with traditional media outlets and online media to co-publish articles
- Source, design and share press releases with the media during any events or launch of any new initiative or training programs
- Event Support: Design and implement brand representation for events where LFE is represented and programme events

**Branding & Event Support**:

- Publications: Types of publications this role is responsible for include:

- Articles/infographics
- Media - photo essays/videos
- Blogs & Case Studies
- Formal research reports
- Organisational Annual report
- Speaking engagements: Sourcing speaking engagements for the LFE Leadership team in various forums to present our work
- Team Management: This role will involve team management opportunities with Intern & Volunteer Management: Train / Manage / Review the work of Communications Interns, if any
- Research and Support: Assist the Research & Monitoring team in designing and conceptualizing the publications
- Event Support: Assist team in conducting org-level events

**Core Skills & Requirements**:

- 01-03 years of work experience in the social sector, with a background in handling communications in an education-based NGO. Previous Experience working in the State of Maharashtra is preferable
- Proficient in designing software and tools like Monday (Project Management Tool), WIX (Website management), Mailchimp, Canva, GPTs, Photoshop, and online tools for creatives is preferable
- Excellent written and oral communication skills in English and a functional knowledge (oral and written) of Hindi, Marathi/ Telegu would be highly preferred
- Belief in the potential of the government sector and that government systems can and will change towards overcoming systemic inequities and ensuring improved outcomes for all
- A basic un