Mumbai, Maharashtra

**Head of Marketing-JD**

As the Head of Marketing, you will lead the marketing functions of digital healthcare platforms/products like Medgami. You will report to the CDO/head of the company and lead our in-house marketing & KAM team. Your duties shall include creating marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, managing marketing operations, assessing and improving existing initiatives, and devising new strategies to increase user engagement & retention through omnichannel platforms. You shall also lead in organising CMEs, company conferences and major events.

To be successful in this role, you will be able to tailor marketing strategies to complement the platform/product objectives. You need to have proven experience in leading marketing strategies on digital media platforms for the healthcare domain. High competency in project, stakeholder & budget management will be an added advantage.

**Responsibilities**:

- Planning, directing, coordinating and executing product/platform marketing strategies, digital nudging & campaigns.
- Growing, developing & managing the in-house marketing team. Defining their KRAs & ensuring KPIs are achieved.
- Building brand awareness and positioning & developing promotional strategies to improve the engagement of users
- Gathering, investigating, and summarising market data and trends to draft reports, including competitor benchmarking.
- Researching and developing marketing opportunities and plans, understanding user patterns and suggesting system improvements to achieve the product metrics.
- Understanding and developing budgets and finance, including expenditures.
- Undertake pilots, nimble digital experiments & run A/B testing and make recommendations for product development. User/customer Lifecycle management.
- Organise CMEs, Conferences and handle digital tools for event management.
- Oversee social media marketing strategy and content marketing of the platform.
- Maintain relationships with influencers by making regular visits, understanding their needs and anticipating new marketing opportunities.
- Evaluate and implement improvements in digital strategy, research the latest digital tools and interactive trends. Optimize SEO.
- Building & managing the network of reliable external agencies.

**Requirements**:

- MBA or equivalent Master’s degree from a premier institute in marketing, communications or a related field.
- 12+ years of proven experience in a marketing manager role with 5+ years in marketing for a digital healthcare platform role.
- Experience in OTT or educational platforms, content marketing and social media marketing is a must.
- Exceptional knowledge of marketing techniques and platforms. Must have experience in running & managing omnichannel digital media for marketing, chatbots and conversational commerce such as WebEngage, MoEngage, Adobe or CleverTap.
- Excellent analytical, leadership & solid copywriting skills. Excellent interpersonal, written and oral communication skills.
- Experience in using agile methodologies to execute marketing plans & managing the marketing team.
- Attention to detail, maintaining documentation and standard recommendations on overall process improvements.
- Effective time management skills, meeting deadlines and the ability to multitask.
- High competence in project and stakeholder management.
- Creative and entrepreneurial spirit.

**Job Types**: Full-time, Permanent

Pay: ₹3,500,000.00 - ₹4,000,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person