Hospital Marketing Executive

3 days ago

Medinipur, India SATTYA SAI SEBA SADAN MULTISPECIALITY HOSPITAL Full time

A Hospital Marketing Executive job description typically focuses on **planning, executing, and evaluating marketing strategies to promote the hospital's services and attract patients**. This includes developing marketing plans, managing campaigns, building relationships with healthcare providers, and engaging with the community. **Key Responsibilities**:

- Formulating and implementing comprehensive marketing strategies aligned with the hospital's business goals.
- Overseeing and managing marketing campaigns, including online and offline initiatives.
- Managing digital marketing efforts, including social media and website content.
- Building and maintaining relationships with the media and the community.
- Collaborating with healthcare providers and other stakeholders to promote the hospital's services.
- Ensuring the hospital's brand is consistently and effectively communicated.
- Conducting market research and analyzing trends to inform marketing strategies.
- Monitoring campaign effectiveness, analyzing data, and reporting on performance.

**Required Skills and Qualifications**:

- **Education**: Bachelor's degree in Marketing, Business Administration, or a related field.
- **Experience**: Proven experience in healthcare marketing or a similar role.
- **Knowledge**: Strong understanding of marketing principles and healthcare industry trends.
- **Communication**: Excellent communication and interpersonal skills.
- **Problem-Solving**: Ability to analyze data, identify trends, and develop effective solutions.
- **Project Management**: Ability to manage multiple projects and deadlines.

**Additional Responsibilities may include**:

- Creating and distributing internal newsletters for hospital staff.
- Developing and managing budgets for marketing campaigns.
- Staying informed about competitor activities and industry trends.

For a more detailed job description, you can refer to resources like

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Language**:

- English (preferred)

Work Location: In person

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