SEO & Smo Executive

2 days ago

Hyderabad Telangana, India iSprout Full time

**SMO (Social Media Optimization) Specialist**

**Position Title**: SMO Specialist**Location**: Hyderabad
**Department**: Marketing
**Experience Required**: 2-5 years (can be adjusted as needed)
**Report To**: Head of Marketing
**Employment Type**: Full-Time

**About the Role**:
**Key Responsibilities**:
Ø Develop, implement, and manage organic social media strategies to boost engagement and follower growth.

Ø Create, schedule, and optimize high-quality, shareable content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

Ø Engage with followers, respond to queries, and encourage community interaction.

Ø Monitor, analyze, and report on social media performance using tools like Meta Business Suite, Hootsuite, and Google Analytics.

Ø Collaborate with designers and content creators to align visuals and messaging with brand identity.

Ø Stay current on social media trends, platform updates, and best practices.

Ø Work with SEO and SEM teams to align messaging across digital campaigns.

Ø Conduct competitor research to identify opportunities and benchmark performance.

**Requirements**:
Ø Proven work experience in social media marketing or as an SMO Specialist.

Ø Deep understanding of all major social media platforms and their best practices.

Ø Hands-on experience with social media management tools.

Ø Strong creative and storytelling skills with a knack for writing engaging posts.

Ø Basic graphic design skills (Canva, Freepik, etc.) are a plus.

Ø Excellent communication, multitasking, and organizational skills.

**Qualifications**:
Ø Bachelor's degree

Ø Proven experience in digital marketing roles (agency or in-house). Add-on Real Estate industry.

Ø Creative mindset with an eye for design and content.

**Job Type**: Permanent

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person

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