Google & Facebook Ads Executive

4 days ago


Noida Uttar Pradesh, India TapGro Full time

We’re looking for a results-driven **SEO and Ads Specialist** to scale our digital presence, generate qualified leads, and help us reach more salons across India. This role is perfect for someone who thrives on performance marketing, data, and continuous optimization.

**Key Responsibilities**

SEO (Search Engine Optimization)
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, and content audits.
- Optimize landing pages, blogs, and website structure for better rankings.
- Monitor and improve domain authority, backlinks, and page speed.
- Use tools like Google Search Console, Ahrefs, SEMrush, etc., to track progress.

Performance Ads (Google & Meta)
- Plan, execute, and optimize paid campaigns on Google Ads, Facebook, Instagram, and other channels.
- Set up conversion tracking, custom audiences, and retargeting funnels.
- Analyze campaign performance (CTR, CPC, CPA, ROAS) and continuously improve results.
- Collaborate with content and design teams to create high-performing ad creatives.

Reporting & Analytics
- Generate weekly/monthly performance reports using Google Analytics, GA4, and ad platform dashboards.
- Identify trends, insights, and optimization opportunities.

**Requirements**:

- 0.6+ years of hands-on experience in SEO and paid ads.
- Proven track record of lead generation and ROI-driven campaign management.
- Strong knowledge of Google Ads, Facebook/Meta Ads, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
- Solid understanding of website analytics and tracking (GA4, UTM, GTM).
- Excellent written and verbal communication skills.
- Ability to work independently and adapt in a fast-paced startup environment.

Pay: ₹15,000.00 - ₹35,426.06 per month

Schedule:

- Day shift

**Experience**:

- Facebook Advertising: 1 year (preferred)

**Location**:

- Noida, Uttar Pradesh (preferred)

Work Location: In person



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