Meta Media Buyer

VGL India

Jaipur, Rajasthan

Posted : 1 hour ago

Vaibhav Global Limited (VGL) began its journey in the 1980s as a manufacturer of fine jewelry, catering
to global markets through a B2B model. The company was publicly listed in 1996-97 on Indian stock
exchanges. Until 2005, VGL operated as a B2B player, supplying to renowned global retailers such as
Walmart, Sears, and Macy’s. In 2006, VGL ventured into proprietary TV shopping channels, in the United
States, United Kingdom, followed by Shop LC Germany in 2007. That same year, we opened physical retail
stores across multiple locationsto expand our customer touchpoints. However, the Global Financial Crisis
(GFC) in 2008 prompted the closure of our German operations and physical stores. This challenging period
marked a strategic shift for the company. We transitioned from to a ‘Value-Buying’ proposition, focusing
on offering good-quality products at affordable prices. With this move, VGL carved a niche for itself, that
remains prominent till date.
In 2009, VGL embraced the omni-channel retail model, combining our 24x7 proprietary TV shopping
channels with a strong digital presence. Today, our Shop LC (US and Germany) and Shop TJC & Ideal World
(UK) channels, alongside other digital platforms—including websites, mobile apps, OTT platforms, social
media, and third-party marketplaces—serve nearly 130 million households across the United States,
United Kingdom, and Germany. Our focus on value-buying, operational excellence, and customer centricity has led to sustained growth and high-decile shareholder returns.
VGL has a group turnover of approx. Rs. 3,041 Crore (FY 2023- 2024) and employs over 4000 people
globally. VGL has its head office as well as its main manufacturing facility in Jaipur, India, which employs
approx. 3000 people, including contract workers. We have consistently believed that value creation and
sustainable business practices are complimentary goals. Renewable energy is a key focus area in VGL’s
strategy for mitigating climate change risks. We’re committed to conducting business with minimum
impact on the environment. We have undertaken and continue to undertake several ‘Green initiative’
measures to protect the environment. Our SEZ unit at India was conferred with ‘Excellence Award’ for
‘IGBC Performance Challenge 2021 for Green Built Environment’ which reflects our strong commitment
and dedication towards environment sustainability. For more details, please refer to our ESG report
Under our flagship one-for-one meals initiative ‘Your Purchase Feeds...’, we serve meals to school
children in India, US and UK. With this, we have served 97 million meals till date. We encourage our team
members to donate at least two hours every month for charitable causes that is tracked through our
performance system.

Today, VGL is a Great Place to Work (GPTW) certified organization across India, US, UK and China. We
have been consistently awarded the IGJ Award for being highest exporter of silver and coloured
gemstones from India. Being recognized multiple times by GJEPC, this recognition demonstrates our
operational capabilities, quality standards and commitment in contributing to India’s leadership in the
gemstones & fashion jewellery industry.

SHOPLC OVERVIEW
A subsidiary of VGL, Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 60
LC ships approx. 30,000 products to its US customers every day. Shop LC, US employs approx. 550 people
in operations such as warehousing, customer service, merchandising, marketing, E-Com, Marketplaces,
Live Studio. Its management resides at the US headquarters in Austin, with extended support from the
Global Headquartersin India. United States in our largest market and deliversthe highest revenue share.
The contribution of this region to our consolidated revenue stands at 63%.

TJC&IDEALWORLDOVERVIEW
A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 27 million homes
products to its UK customers every day. TJC employs approx. 220 people in London in various divisions with
extended teams in India. The acquisition of Ideal World in 2023, another pan-UK teleshopping & digital

SHOPLC GERMANY OVERVIEW:
ShopLC Germany TV & E-Com was launched in 2021 from Dusseldorf, Germany. We are very excited with
this new market and see tremendous growth potential in Germany and entire Europe. Our coverage has
already reached 42 million households and is expanding. Our E-Com side of business can be checked out

We are looking for a highly skilled and data-driven Meta Media Buyer to manage and optimize paid advertising
marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns
efficiently.
- Key Responsibilities:
Campaign Strategy & Execution:

- Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goal

(leads, sales, brand awareness, etc.).
- Conduct audience research and segmentation to target the right