Associate - Digital Marketing (D2c)

2 weeks ago

Kalyani Nagar Pune Maharashtra, India LoanTap Financial Technologies Pvt Ltd Full time

**About the Role**:
We’re looking for an energetic and detail-oriented **Digital Marketing Associate (D2C)** to join our fintech marketing team. This role is ideal for a self-starter who loves writing, understands the power of messaging, and is excited to help build customer journeys in a fast-paced digital environment.

You’ll be involved in **end-to-end communication campaigns**, including content creation, copywriting, SEO optimization, and ad messaging — all aimed at driving customer engagement and acquisition.

**Key Responsibilities**:

- Write **SEO-friendly content** for blogs, product pages, and FAQs to improve organic discoverability.
- Craft **high-impact ad copies** for paid campaigns on platforms like Google, Meta, and affiliates.
- Support and coordinate **communication campaigns** across the funnel — from awareness to conversion.
- Assist in **copywriting** for social media, notifications, and performance creatives.
- Work with Excel to analyse campaign data, keyword trends, and content performance metrics.
- Collaborate with design, growth, and product teams to ensure messaging is consistent and conversion oriented.
- Stay updated with fintech trends, consumer behaviour, and digital marketing innovations.

**Requirements**:

- 0-1 year of experience in digital marketing, content writing, or campaign management.
- Excellent **written communication skills** with strong attention to detail and tone.
- Hands-on experience with **Excel** for basic data manipulation and reporting.
- Comfortable working on multiple projects and deadlines in a dynamic environment.
- Familiarity with SEO concepts and digital marketing tools is a plus.
- Prior fintech experience is **not mandatory**, but a willingness to learn and adapt is key.

**What We Offer**:

- Exposure to **high-impact digital campaigns** in the fintech sector.
- A collaborative, fast-paced work environment with real ownership from day one.
- Opportunities to grow across verticals like performance marketing, product communication, and content strategy.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹37,500.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Quarterly bonus

Ability to commute/relocate:

- Kalyani Nagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Work Location: In person

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