Content Writing Intern

Company: Skillyards Versatility Pvt. Ltd.

Location: Agra, Uttar Pradesh

Job Title: Content Marketer

About Us:
Skillyards is a tech industry leader establishing an IT Hub in Agra, India. Known for revolutionizing traditional training methods, Skillyards offers practical training programs in Full-Stack Web Development, Digital Marketing, UI/UX Design, and more.

Job Summary:
Key Responsibilities:

- Content Creation & Writing

○ Develop engaging and informative content for Skillyards Versatility’s website, blog,

professional learning.

○ Write compelling copy for PD classes, webinars, and other educational offerings to

attract and engage potential learners.

○ Create SEO-optimized content for blogs, articles, case studies, and success stories

to enhance online visibility and drive traffic.

○ Edit and proofread content to ensure it aligns with brand tone, is free from errors, and

is structured for easy readability.
- Social Media Marketing (SMM)

○ Develop and execute social media strategies to promote PD classes, skill

development programs, and company initiatives across platforms like LinkedIn,

Facebook, Instagram, Twitter, and YouTube.

○ Create engaging posts, ads, and visuals that resonate with the target audience to

increase awareness and enrollment in PD classes.

○ Monitor and manage daily social media activity, responding to inquiries and engaging

with the audience to build brand loyalty.

○ Track social media performance metrics (engagement, clicks, conversions) and

adjust strategies based on data-driven insights.
- Managing PD Classes

○ Promote upcoming PD classes, workshops, and webinars on social media and

through digital content channels.

○ Coordinate with the team to ensure timely content distribution for PD class

promotions and ensure smooth online enrollment and participation.

○ Create marketing materials (flyers, brochures, video promos) to drive awareness and

interest in PD classes.

○ Analyze participant feedback and content performance to optimize future PD class

promotions.
- Content Strategy & Campaign Management

○ Collaborate with the marketing team to plan and execute content marketing

campaigns that support the company’s growth goals.

○ Develop strategies for content promotion on social media to increase engagement

and attract new students to PD classes.

○ Manage and update content calendars to ensure consistency in messaging across all

platforms.

○ Use data analytics tools to measure the effectiveness of campaigns and recommend

improvements.
- Collaboration & Cross-Functional Work

○ Work closely with the Sales and Product teams to ensure marketing materials are

aligned with business goals and customer needs.

○ Collaborate with the design team to create visually appealing social media posts,

blog headers, and marketing materials.

○ Assist in managing external partnerships, influencers, or guest contributors to

enhance content outreach.

**Requirements**:

- Education & Experience

○ Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

○ Minimum of 1 years of experience in content marketing, writing, and social media

marketing.

○ Proven track record of driving successful social media campaigns and content

strategies.
- Skills & Expertise

○ Strong content writing and editing skills with the ability to produce high-quality,

engaging content across various platforms.

○ Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and

scheduling posts across multiple channels.

○ Excellent knowledge of SEO principles, keyword research, and SEO tools (Google

Analytics, SEMrush, etc.).

○ Ability to write persuasive copy for PD classes, creating engaging messaging that

encourages participation and drives conversions.

○ Familiarity with content management systems (CMS) such as WordPress.

○ Understanding of online learning platforms and their integration with marketing

efforts.
- Personal Attributes

○ Highly creative with the ability to think strategically and outside the box.

○ Strong communication and interpersonal skills to effectively collaborate with different

teams.

○ Detail-oriented with excellent organizational and time management skills.

○ Passion for learning and staying updated with industry trends and best practices.

Pay: ₹5,253.47 - ₹10,850.29 per month

Schedule:

- Day shift

**Experience**:

- Content writing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

Application Deadline: 08/12/2024
Expected Start Date: 09/12/2024