Marketng Executive

6 days ago


Hajipur, India AFP Manufacturing Company Private Ltd. Full time

Lead Generation & Business Development
- Identify potential customers through campaigns, events, and digital platforms.
- Generate qualified leads and hand them over to sales for conversion.
- Maintain database of leads and follow up regularly.
- Brand Promotion & Awareness
- Plan and execute marketing campaigns (online & offline).
- Increase brand visibility through social media, events, exhibitions, and partnerships.
- Monitor competitor activities and suggest strategies to stay ahead.
- Digital Marketing
- Manage company’s social media handles (LinkedIn, Instagram, Facebook, etc.).
- Run paid campaigns (Google Ads, Meta Ads, etc.) within approved budget.
- Track website traffic, SEO ranking, and campaign performance.
- Content & Communication
- Create engaging content (posts, flyers, mailers, presentations).
- Ensure consistent brand messaging across all channels.
- Coordinate with designers, agencies, and vendors for marketing materials.
- Event & Campaign Management
- Organize marketing events, seminars, roadshows, and product launches.
- Manage logistics, promotional material, and follow-up for leads generated during events.
- Market Research & Strategy
- Conduct surveys and collect customer feedback.
- Research market trends, competitor strategies, and new opportunities.
- Support in developing quarterly/annual marketing strategies.
- Reporting & Performance Tracking
- Prepare weekly/monthly marketing reports (leads, campaign ROI, engagement, etc.).
- Measure KPIs like lead conversion, brand reach, and campaign performance.
- Suggest improvements for better marketing results.

Pay: ₹30,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Hajipur, Bihar: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Promotional Marketing: 5 years (required)

Willingness to travel:

- 25% (preferred)

Work Location: In person