
Search Engine Optimization Executive
3 days ago
We are hiring at Rainbow Group of Companies
**Job title : SEO Executive**
**Working hours : 9 am to 6 pm**
**Working days : Monday to Saturday**
An SEO Executive is responsible for optimizing websites to improve their visibility and ranking in search engine results pages (SERPs), driving organic traffic, and enhancing user engagement. This role involves developing and implementing SEO strategies, conducting keyword research, analyzing website performance, and collaborating with other teams like content and marketing.
Key Responsibilities:
- **Strategy Development and Implementation**:Creating and executing SEO strategies to improve organic rankings, drive traffic, and increase brand visibility.
- **Keyword Research**:Identifying relevant keywords and phrases to optimize website content and improve search engine rankings.
- **On-Page Optimization**:Optimizing website content, meta descriptions, title tags, and other on-page elements to improve search engine visibility.
- **Off-Page Optimization**:Developing and implementing link-building strategies to enhance website authority and credibility.
- **Technical SEO**:Auditing website structure, identifying technical issues, and implementing fixes to improve crawlability and user experience.
- **Content Optimization**:Collaborating with content creators to develop and optimize website content that is both user-friendly and search engine-friendly.
- **Performance Analysis**:Monitoring website traffic, rankings, and other key performance indicators (KPIs) to track the effectiveness of SEO efforts.
- **Reporting**:Generating regular reports on SEO performance, providing insights and recommendations for improvement.
- **Staying Updated**:Keeping abreast of the latest search engine algorithm updates, trends, and best practices.
- **Collaboration**:Working closely with other teams, such as content, marketing, and web development, to ensure SEO strategies are aligned with overall business goals.
Skills and Qualifications:
- Strong understanding of SEO principles and best practices.
- Proficiency in using SEO tools like Google Analytics, Google Search Console, and other relevant platforms.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
- Ability to adapt to changing search engine algorithms and trends.
- Experience with content optimization and keyword research.
- Familiarity with web development and design principles.
- Experience with link building and other off-page optimization techniques.
Pay: ₹18,260.76 - ₹30,000.00 per month
Work Location: In person
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